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Shut Up and Sell More Weddings & Events: Ask better questions, listen to the answers and grow your business, by Alan Berg
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It all starts with a sale Whether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide. Alan Berg, CSP
- Sales Rank: #334413 in Books
- Brand: Berg Alan
- Published on: 2016-08-10
- Original language: English
- Dimensions: 8.50" h x .44" w x 5.50" l,
- Binding: Paperback
- 194 pages
- Shut Up and Sell More Weddings Events Ask Better Questions Listen to the Answers and Grow Your Business
From the Author
Who is Alan Berg? If I had to answer this in one sentence I'd say "I'm a Suburban Renaissance Man". I'm a husband, father, son, brother, friend, speaker, author, salesman, marketer, musician, handyman, consultant, teacher and, so I've been told, an all-around nice guy. I'm passionate about my family and my work. I love being creative and working with my hands as well as my mind. I've worked in sales & marketing for over 25 years, over 20 in wedding media. I spent 11 years at The Knot (at the time the largest, busiest wedding media site in the world), most as Vice President of Sales and Vice President of The Knot Market Intelligence. I'm a professional speaker and proud member of the National Speakers Association, the leading organization for professional speakers, where I've earned the coveted Certified Speaking Professional® (CSP) designation, only one of less than 800 in the world.
I revel in the success of others and truly believe that your success will lead to more success for me and for everyone. I believe that when you give first you'll get more than you could have ever asked for in return. I also believe in living for today, while planning for tomorrow. I know that this information can help you, as it has for so many others, and I appreciate you picking up my book. I look forward to hearing how you've implemented these ideas. You can post your thoughts on my site at ReviewMyBook.net
Thank you.
About the Author
With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional®, the highest earned designation conferred by the National Speakers Association and one earned by less than 800 speakers worldwide.Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally.
He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more.Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions in English and Spanish), the mini-book "Don't Paint The House", and this, his much anticipated sales book "Shut Up and Sell More Weddings & Events"
Most helpful customer reviews
1 of 1 people found the following review helpful.
but so far so good!!
By Karen Vare Harling
Haven't finished reading it yet, I am half way there...but so far so good!!
0 of 0 people found the following review helpful.
Great read!
By Angela Christoforo
I enjoyed the book and it really opened my eyes to things I really never thought about. I would recommend it to other wedding industry professionals.
0 of 0 people found the following review helpful.
I cannot say enough great things about this book
By Brittany Fitch
I cannot say enough great things about this book, but I'll try! Before jumping from Wedding Planner to Sales Director, I was scared beyond belief. I've never sold anything in my life nor had a career doing it. My boss gave me this book and said "Read this". I couldn't put it down! Chapter after chapter was drawing me in to more Ah-Ha moments with each flip of the page. Thank you, Alan, for representing the Wedding World and Sales so well in this book. I've been in the wedding industry for 12 years and 7 months of those have been sales. At first, I was so anti sales, then after reading his book. it gave me light, meaning and empowerment to sell more weddings and events! All we have to do is Shut Up!
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